Big changes in a small town

That small town just happened to be the Little Tokyo neighborhood in Downtown Los Angeles. Go Little Tokyo was conceived by the Little Tokyo Community Council and CARS (Community Arts Resources, the entity behind L.A.’s Cyclovia events) to recognize and celebrate tradition when faced with modern demands from a growing city’s public transportation needs. Working with Metro (another Keith & Co. client), CARS, and the LTCC, Keith & Co. created a visual language highlighting cultural programs, community events, and dining and shopping experiences unique to neighborhood.

Go Little Tokyo was conceived by the Little Tokyo Community Council and CARS (Community Arts Resources, the entity behind L.A.’s hugely popular Cyclovia events) as a vehicle for recognizing, preserving, and celebrating tradition when faced with modern demands from a growing population center’s public transportation needs. With support from Metro (another Keith & Co. client), CARS and the Little Tokyo Community Council turned to Keith & Co. to create a visual language for this community led effort aimed at highlighting the unique cultural programs, community events, and dining and shopping experiences found in Little Tokyo.

Go Little Tokyo was conceived by the Little Tokyo Community Council and CARS (Community Arts Resources, the entity behind L.A.’s hugely popular Cyclovia events) as a vehicle for recognizing, preserving, and celebrating tradition when faced with modern demands from a growing population center’s public transportation needs. With support from Metro (another Keith & Co. client), CARS and the Little Tokyo Community Council turned to Keith & Co. to create a visual language for this community led effort aimed at highlighting the unique cultural programs, community events, and dining and shopping experiences found in Little Tokyo.


Go Little Tokyo was conceived by the Little Tokyo Community Council and CARS (Community Arts Resources, the entity behind L.A.’s hugely popular Cyclovia events) as a vehicle for recognizing, preserving, and celebrating tradition when faced with modern demands from a growing population center’s public transportation needs. With support from Metro (another Keith & Co. client), CARS and the Little Tokyo Community Council turned to Keith & Co. to create a visual language for this community led effort aimed at highlighting the unique cultural programs, community events, and dining and shopping experiences found in Little Tokyo.


Client
Community Arts Resources (CARS)
Metro (LACMTA)
Little Tokyo Community Council

Years
2015–present

Scope of work
Identity, Wayfinding, Environmental Graphics, and Marketing

Client
Community Arts Resources (CARS)
Metro (LACMTA)
Little Tokyo Community Center

Years
2015–present

Scope of work
Identity, Wayfinding, Environmental Graphics, and Marketing

Client
Community Arts Resources (CARS)
Metro (LACMTA)
Little Tokyo Community Center

Years
2015–present

Scope of work
Identity, Wayfinding, Environmental Graphics, and Marketing

Client
Community Arts Resources (CARS)
Metro (LACMTA)
Little Tokyo Community Center

Years
2015–present

Scope of work
Identity, Wayfinding, Environmental Graphics, and Marketing

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One of the oldest Japanese-American neighborhoods in the country, Little Tokyo, with its proximity to existing rail lines, became the logical location for Metro to build its Regional Connector, a huge light rail junction that will redefine and streamline L.A.’s expanding rail transit network.

Home to one of the oldest Japanese-American enclaves in the country, L.A.’s Little Tokyo district, with its proximity to existing rail lines, became the logical location for Metro to build its Regional Connector, a light rail subway junction that will redefine and streamline the city’s rail transit network.

Home to one of the oldest Japanese-American enclaves in the country, L.A.’s Little Tokyo district, with its proximity to existing rail lines, became the logical location for Metro to build its Regional Connector, a light rail subway junction that will redefine and streamline the city’s rail transit network.

Home to one of the oldest Japanese-American enclaves in the country, L.A.’s Little Tokyo district, with its proximity to existing rail lines, became the logical location for Metro to build its Regional Connector, a light rail subway junction that will redefine and streamline the city’s rail transit network.

Go-LT_community

We walked the streets of Little Tokyo, explored the area’s rich history, met with community leaders, and attended community meetings so we could hear first hand the concerns of area residents and merchants.

We walked the streets of Little Tokyo, researched the area’s rich history, met with community leaders, and attended community meetings so we could hear first hand the concerns of area residents and merchants.

We walked the streets of Little Tokyo, researched the area’s rich history, met with community leaders, and attended community meetings so we could hear first hand the concerns of area residents and merchants.

We walked the streets of Little Tokyo, researched the area’s rich history, met with community leaders, and attended community meetings so we could hear first hand the concerns of area residents and merchants.

Go-LT_icons
Go-LT_prints
Go-LT_buttons01

The challenge for Keith & Co. was to visually balance and soften the upheaval that the massive building project would bring to the neighborhood. A colorful, dynamic, friendly visual language of culturally relevant design was created for signage elements, as well as materials for public programs created by and for the neighborhood (and beyond.)

Partnering with CARS, the challenge for Keith & Co. was to visually balance and soften the upheaval that the massive building project would bring to the neighborhood. A colorful, dynamic, friendly visual language of culturally relevant design was created for signage elements, as well as materials for public programs created by and for the neighborhood (and beyond.)

Partnering with CARS, the challenge for Keith & Co. was to visually balance and soften the upheaval that the massive building project would bring to the neighborhood. A colorful, dynamic, friendly visual language of culturally relevant design was created for signage elements, as well as materials for public programs created by and for the neighborhood (and beyond.)

Partnering with CARS, the challenge for Keith & Co. was to visually balance and soften the upheaval that the massive building project would bring to the neighborhood. A colorful, dynamic, friendly visual language of culturally relevant design was created for signage elements, as well as materials for public programs created by and for the neighborhood (and beyond.)

Go-LT_environmental

Keith & Co.   1021 East Palmer Avenue, Glendale, California 91205, USA   |   (818) 649-1440   |   info@keith.co

Keith & Co.    1021 East Palmer Avenue, Glendale, California 91205, USA  |  (818) 649-1440  |  info@keith.co

Keith & Co.    1021 East Palmer Avenue, Glendale, California 91205, USA   |   (818) 649-1440   |   info@keith.co

Keith & Co.  1021 East Palmer Avenue, Glendale, California 91205, USA   |   (818) 649-1440   |   info@keith.co

SBE Certified  |  LGBTBE Certified by NGLCC

SBE Certified  |  NGLCC CertifiedLGBTBE Certified