Big changes in a small town

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

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Keith & Co.   1021 East Palmer Avenue, Glendale, California 91205, USA   |   (818) 649-1440   |   info@keith.co

Keith & Co.    1021 East Palmer Avenue, Glendale, California 91205, USA  |  (818) 649-1440  |  info@keith.co

Keith & Co.    1021 East Palmer Avenue, Glendale, California 91205, USA   |   (818) 649-1440   |   info@keith.co

Keith & Co.  1021 East Palmer Avenue, Glendale, California 91205, USA   |   (818) 649-1440   |   info@keith.co

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