Big changes in a small town

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.

124 South Highland Avenue #200, Pittsburgh, Pennsylvania 15206  |   (412) 275-0555  |   info@keith.co

124 South Highland Avenue #200, Pittsburgh, Pennsylvania 15206  |   (412) 275-0555  |   info@keith.co

124 South Highland Avenue #200, Pittsburgh, Pennsylvania 15206 |  (412) 275-0555  |  info@keith.co

124 South Highland Avenue #200, Pittsburgh, Pennsylvania   |   (412) 275-0555
info@keith.co

124 South Highland Avenue #200, Pittsburgh
Pennsylvania 15206  |   (412) 275-0555
info@keith.co