Big changes in a small town
Softening the upheaval that a massive light rail project would bring to historic Little Tokyo in DTLA was a challenge. In collaboration with Community Arts Resources and LACMTA, we created a campaign identity to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public spaces and programs.
The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.
The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.
The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.
The challenge for Keith & Co. was to visually balance and soften the upheaval a massive light rail building project would bring to historic Little Tokyo in downtown Los Angeles. A campaign identity was created to keep the local spirit alive, with colorful, culturally relevant elements easily applicable to signage and handheld materials for public programs.
Interested in exploring the ‘what if?‘
Interested in exploring the ‘what if?‘
Keith & Co.
1021 East Palmer Avenue, Glendale, California 91205 | (818) 649-1440 | info@keith.co
Keith & Co.
1021 East Palmer Avenue, Glendale, California 91205, USA | (818) 649-1440 | info@keith.co
Keith & Co.
1021 East Palmer Avenue, Glendale, California 91205 | (818) 649-1440
Keith & Co.
1021 East Palmer Avenue, Glendale,
California 91205 | (818) 649-1440
124 South Highland Avenue #206, Pittsburgh, Pennsylvania 15206 | (412) 275-0555 | info@keith.co
124 South Highland Avenue #206, Pittsburgh, Pennsylvania 15206 | (412) 275-0555 | info@keith.co
124 South Highland Avenue #206, Pittsburgh, Pennsylvania 15206 | (412) 275-0555 | info@keith.co
124 South Highland Avenue #206, Pittsburgh, Pennsylvania | (412) 275-0555
info@keith.co
124 South Highland Avenue #206, Pittsburgh
Pennsylvania 15206 | (412) 275-0555
info@keith.co
SBE Certified | LGBTBE Certified by NGLCC | ©2020 Keith Knueven, Inc.
SBE Certified | LGBTBE Certified by NGLCC | © 2019 Keith Knueven, Inc.
SBE Certified | LGBTBE Certified by NGLCC | © 2019 Keith Knueven, Inc.
SBE Certified | LGBTBE Certified by NGLCC
© 2019 Keith Knueven, Inc.