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In 2019, USC’s Iovine and Young Academy (IYA) celebrated the opening of their new building. To help commemorate the event, we were asked to define (but NOT define) the IYA voice across communications, including admission materials, wayfinding (scattered and in some cases hidden throughout the building), projection graphics, and a style guide. 

USCI-0001_concept_7.5×10.5_brochure
IYA_style_guide_composed copy

Interested in exploring the ‘what if?‘

Interested in exploring the ‘what if?‘

Asset 3@3x

Keith & Co.
1021 East Palmer Avenue, Glendale, California 91205   |   (818) 649-1440   |   info@keith.co

Keith & Co.
1021 East Palmer Avenue, Glendale, California 91205, USA  |  (818) 649-1440  | 
info@keith.co

Keith & Co.
1021 East Palmer Avenue, Glendale, California 91205   |   (818) 649-1440 

Keith & Co.
1021 East Palmer Avenue, Glendale,
California 91205   |   (818) 649-1440
 

124 South Highland Avenue #206, Pittsburgh, Pennsylvania 15206  |   (412) 275-0555  |   info@keith.co

124 South Highland Avenue #206, Pittsburgh, Pennsylvania 15206  |   (412) 275-0555  |   info@keith.co

124 South Highland Avenue #206, Pittsburgh, Pennsylvania 15206 |  (412) 275-0555  |  info@keith.co

124 South Highland Avenue #206, Pittsburgh, Pennsylvania   |   (412) 275-0555
info@keith.co

124 South Highland Avenue #206, Pittsburgh
Pennsylvania 15206  |   (412) 275-0555
info@keith.co

SBE Certified  |  LGBTBE Certified by NGLCC | ©2020 Keith Knueven, Inc.

SBE Certified  |  LGBTBE Certified by NGLCC | © 2019 Keith Knueven, Inc.

SBE Certified  |   LGBTBE Certified by NGLCC  |  © 2019 Keith Knueven, Inc.

SBE Certified  |  LGBTBE Certified by NGLCC 
© 2019 Keith Knueven, Inc.